Summary: A happy accident on a 21st birthday and an old Hollywood secret inspired a booming beauty business, the importance of a balanced team and open dialogue, why it is crucial to learn from customer feedback, and the challenges and rewards of running a business with your life partner.<br> Rachel Katzman, Founder/CEO of Cuvée Beauty (champagne-inspired/infused haircare line), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.<br> In this episode:<br> <br> How a happy accident on Rachel’s 21st Birthday and old Hollywood secrets led to a booming business<br> Starting a beauty product band from scratch<br> Learning on the job while building a business<br> Differentiating a product in a well established industry by focusing on the consumer<br> Finding business partners as a small upcoming brand<br> Growing up in an entrepreneurial family and starting a business without a formal education<br> Working through discouragement and insecurity to find success<br> Learning on the job while building a business<br> The importance of building a balanced team<br> Why this is the time of the indie beauty brand<br> How personal experiences shaped Rachel’s focus on hair health and investments in clinical trials<br> Prioritizing the product before focusing on marketing and social presence<br> The importance of having an open dialogue and learning from customer feedback<br> Managing two business, one on your own and one with your partner<br> The good and bad of running a business with your life partner<br> The challenge of keeping your personal and private lives separate<br> How being a problem solver helps push your business and products to the next level<br> And a 1 Minute Brainstorm for Cuvée’s next marketing plan and products!
