How this Harvard Grad Designed a Bar with Your Brain in Mind, with IQ Bar Founder & CEO Will Nitze

Summary: Prepare to get really smart, because this week's Brand Builder is all about fueling your brain for peak performance. Our guest is  Will Nitze, the founder and CEO of IQ Bar. Based in Boston, IQ has the distinction of being the first and only "brain food bar" that leverages nutrition and neuroscience to boost everyday brain function. The concept resonated immediately. A successful Kickstarter campaign saw $90,000 worth of orders... before Will and his team really had a fully dialed product.