Summary: A desserts-in-a-jar business so successful that major fashion events have made them a must, and actually started on Instagram by a 22 year-old founder without a formal business education who just wanted to share her love for baking...<br> Dani Beckerman, Founder/CEO of Jars by Dani (layers of decadent desserts delivered in a simple fashion: a Mason jar), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.<br> In this episode:<br> <br> How Dani started her company via her personal Instagram account<br> Starting a business on your own with no formal education<br> How Dani’s recipes and presentation have evolved since the beginning<br> The importance of collaboration and keeping ideas fresh<br> The way quickly escalating demand for Dani’s baking forced her to learn to scale her business up<br> Using Instagram as a way to network and find early employees<br> The process of developing a way to sell to customers, from hand delivering to selling via a dedicated web store nationwide<br> Turning a chance meeting into a relationship with the fashion industry<br> The importance of personal-based branding<br> Developing sales and the decision to focus on DTC instead of brick and mortar sales<br> Doing PR without an agency<br> Learning to handle the holiday season rush<br> Dani’s transition from being a sole proprietor to building and managing a growing business<br> Keeping employees and collaborators close and nurturing a family environment<br> Navigating the process of acquiring investors<br> And, a One Minute Brainstorm for the next big idea for Jars by Dani!
