Going Down In A Hobby Business: Ray & Eddie Saunders of Down Under Dive Center, Part 2

Summary: We’re in South Carolina finishing up with South Africans Ray & Eddie Saunders, king & queen of hobby-business CoupleCos. They started a dive shop because they loved scuba and did it at middle age, all while he kept his day-job, working with her nights and weekends. They discuss the challenges of a full-time business as a second career, the fortitude it requires, the art of a graceful exit when the crunch becomes too much, and a simple, profitable sales tactic that anyone in a similar position can also use