Summary: In the fourteenth episode of Cha-Ching, we talk with Brian Merritt, VP of Customer Success at Trustpilot about subscriptions programs and how reviews can work together to build trust for customers. In this episode we cover many interesting topics including: Why having a review strategy will play a crucial role in the success of your business from day one. The importance having both negative and positive reviews for gaining customer trust and validation. The role that social media now plans in product and service reviews. The power of reviews in increasing conversion rates through cart abandonment programs.
