#136 The Inside Scoop on How Allbirds Built their Brand with a Total Focus on Sustainability
![Shoe-In show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/068/917/small/shoe-in.jpg)
Summary: In this episode, the team talks about 2018 trends and shares audio clips from FDRA's Sourcing Summit featuring Allbirds CEO Joey Zwillinger. Joey explains how they started their brand with a sustainability first mindset and how they strategically built their brand into a rising all start in the fashion industry.