Summary: Prepare yourself for a fun ride, and learn a ton along the way. I am happy to welcome Mys Palmer to the show. Mys is a "Brand Voice Expert".<br><br>As she puts it, "I know (and wholeheartedly believe) we don’t buy “things”. We, the people, buy because we develop an emotional connection to the promise a brand or product makes.<br><br>We buy when we are transported to the magical and thrilling place of, “Yah, this here is a MUST.”"<br><br>This show is broadcast live on Friday's at 12PM ET on W4CY Radio – (<a href="http://www.w4cy.com" rel="noopener">www.w4cy.com</a>) part of Talk 4 Radio (<a href="http://www.talk4radio.com/)" rel="noopener">http://www.talk4radio.com/)</a> on the Talk 4 Media Network (<a href="http://www.talk4media.com/)" rel="noopener">http://www.talk4media.com/)</a>.
