Summary: This week I have the pleasure of welcoming Allen Adamson to the What's Next! Podcast, and we are talking about finding your relevance! Get out of your marketing bubble and don’t wait for things to go wrong to step on the gas and shift your strategy. Once the marketplace signals your misstep, it’s often too late. Shifting ahead to success is all about being proactive and attentive, and learning not just to listen passively, but watch actively and ask the right questions!
