Bob Moesta joins Product Love to talk about systems thinking, prototyping and jobs to be done

Summary: Do most of us use prototyping and experimentation in the right way? Do we use it to test buttons and copy and layout and flow -- and really features around the edges of our core product. Or do we use prototyping to learn and make major even radical adjustments in the direction of our products and companies? This week on Product Love, I sat down and talked to Bob Moesta about systems thinking, prototyping, jobs to be done and more. For those who don't know him, Bob Moesta is a founder, maker, owner, investor & innovator. He is one of the pioneers of the Jobs To Be Done Theory. He currently is President & CEO of the Re-Wired Group.