33 Tangents - Episode #31 - What is a “North Star Metric” and how do you go about determining it?

Summary: Created and defined by GrowthHackers (https://growthhackers.com/articles/north-star-metric), “The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth.  The North Star Metric is the single metric that best captures the core value that your product delivers to customers. Optimizing your efforts to grow this metric is key to driving sustainable growth across your full customer base.”   This week Jim, Jon, and Jason discuss the concept of a North Star Metric, the value an organization can see by defining and measuring one, and some real world examples of where it has been used.     Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/