Summary: On this Episode of The Rise of The Young Podcast Casey Adams sat down with Barney Watters. <br>-Barney is the President of K-Swiss, responsible for all aspects of sales, product and marketing for the brand globally. K-Swiss is one of six lifestyle brands within KSGB, a multi-brand company based in Southern California, and a division of Eland, based in South Korea.<br>-<br>Previously, Chief Marketing Officer at K-Swiss Global brands, overseeing brand strategy, marketing and product for the portfolio of brands including K-Swiss, Palladium, Supra, KR3W and OTZ Shoes. <br>-<br>He's a senior executive with twenty five years of experience in North America, Europe and Asia, currently charged with re-building the K-Swiss brand. Lead the new K-Swiss management team in building company values and culture, organizational strategy, brand strategy, distribution strategy and product line architecture. Oversaw the re-launch of heritage boot brand Palladium, starting from scratch and creating a globally relevant and desirable brand with major momentum and sales of over $100M in just four years. Lead all aspects of marketing for the PUMA brand in North America for seven years, during brand explosion, rapidly creating a twenty five person team managing over $40M in innovative marketing campaigns. Strengths include brand building, communications strategy, organizational structure, building company culture, team leadership, creativity and distribution strategy. Highly motivated and passionate with a strong work ethic, entrepreneurial spirit and a global view. Confident and engaging presenter. In depth knowledge of sports, pop culture, entertainment, music, media and fashion.<br>-<br>Stay up to date with Kswiss: <a href="https://kswiss.com" rel="noopener">https://kswiss.com</a><br>-<br>Follow Kswiss on Social media:<br>Instagram: <a href="https://instagram.com/kswiss" rel="noopener">https://instagram.com/kswiss</a><br>YouTube: <a href="https://www.youtube.com/user/kswissinc" rel="noopener">https://www.youtube.com/user/kswissinc</a><br>Twitter: <a href="https://twitter.com/search?q=kswiss&src=typd" rel="noopener">https://twitter.com/search?q=kswiss&src=typd</a><br>-<br>Listen to the Kswiss Podcast known as "CEO's Wear Sneakers": <a href="https://itunes.apple.com/us/podcast/ceos-wear-sneakers/id1287744648?mt=2" rel="noopener">https://itunes.apple.com/us/podcast/ceos-wear-sneakers/id1287744648?mt=2</a><br>-<br>Follow Barney on Instagram: <a href="https://instagram.com/barneywaters" rel="noopener">https://instagram.com/barneywaters</a><br>Connect with Barney on Linked-IN: <a href="https://www.linkedin.com/in/barney-waters-a31636/" rel="noopener">https://www.linkedin.com/in/barney-waters-a31636/</a><br>-<br>Listen to the podcast Barney did with Casey at Kswiss: <a href="https://www.linkedin.com/pulse/young-people-dont-need-our-career-advice-barney-waters/" rel="noopener">https://www.linkedin.com/pulse/young-people-dont-need-our-career-advice-barney-waters/</a><br>-<br>Our team here at Build Your Empire is excited to be working with such an amazing company, and we look forward to sharing it with you soon. <br>-<br>Thanks so much for listening. Make sure you subscribe & rate the podcast so that we can continue to impact more people every single day!<br>-<br>Keep building your empire!<br>-<br>#buildyourempire #MOTI
