Accidental Fragrancier Joyce Lanigan Speaks About Her Latest Beauty Brand, Wild Spirit.

Summary: Joyce Lanigan, CEO and Co-Founder of Wild Spirit fragrances, a clean and sustainable line of fragrances giving women an opportunity to explore new and luxurious scent profiles and to re-invent their scent joins Enterprise Radio. Listen to host Eric Dye & guest Joyce Lanigan discuss the following: Tell us a bit about Wild Spirit Fragrances and your vision for the brand. Can you tell us about what quality means to you? What makes your brands’ products high quality? You’ve been nicknamed the ‘accidental fragrancier,’ can you tell us why? What is one piece of advice you would give to a future entrepreneur? What is next for Wild Spirit? Joyce, a self-made entrepreneur and scent creator, has been making strides in the beauty industry since the launches of her multiple successful brands. With no fragrance background, her vision to bring meaningful luxury to the market resulted in the launch of two incredible fragrance lines. In 2014, Lanigan teamed up with business partner and renowned fashion photographer Russell James to introduce Raw Spirit Fragrances; a prestige indie fragrance brand that sources sustainable ingredients from some of the most beautiful places in the world and gives back to those communities they source from. The partnership was born from James’ art passion project Nomad Two Worlds. This past summer, Lanigan reached another milestone when she introduced sister brand Wild Spirit Fragrances to the mass market, officially launching in Walmart stores nationwide and online in June 2018. Lanigan, a true nomad with a plethora of passport stamps to prove it, personifies her brand names. Originally from Ireland, she grew up in inner-city Dublin, but is a self-proclaimed Australian native, before finally settling in New York. She was fascinated with horses from an early age and took her first job as a horse trainer/stunt rider, and remarkably worked on various movies such as Far & Away and Braveheart. While she loved working in this field, she quickly discovered this passion didn’t exactly pay the bills. “I knew I needed a legit paying job, so I went to work for the French bank Credit Lyonnais in their treasury department as a Money Market Trader, but I hated being tied to a desk all day. Shortly after, I was approached by an IT company that did banking systems and had a hectic job traveling the world consulting on software implementations for banks. I picked up and moved to Singapore and focused on working in Asia. I tried to settle back in Ireland, but I had the travel bug, so I then I moved to Perth, Western Australia. I was still working for software companies and traveling around Asia, but also expanded to include South Africa in my travels.  I definitely had a few up’s and down’s – and I think it’s those lows that you learn the most. My biggest failure was investing and working in a tech start-up, which was my biggest life lesson and educational experience. In a nutshell, failure should not be feared – it can open many other doors and completely change your perspective and direction. No regrets!” In the chaotic midst of it all, Lanigan decided to enroll in Curtin University where she later received her MBA. Soon after, she found herself employed at a rather-large commercial law firm where she went on to win a monumental deal for the firm. One of the firm’s partners took notice of Lanigan’s hunger for growth and introduced her to Russell James, whom had just launched his Nomad Two Worlds art project and was uncertain of its evolution. Lanigan was skeptical of James stating, “I didn’t really think we’d have anything in common.  We never seemed to link up, until one day he just turned up in my office!