Summary: What's Special About Fatema? In the second episode of “5 key ingredients to make a captivating presentation Marta has returned and You’ve got 5 Options continued to interview an amazing guest, Fatema Barot Mota - a truly talented woman, who not only is a Senior Art Director at Lego but also an organizer of Pecha Kucha Events in Vejle. Pecha Kucha is a simple presentation format where you show 20 images, each for 20 seconds. The images advance automatically and you talk along to the slides, which means that you have exactly 6 minutes and 40 seconds to present your topics. Currently, Pecha Kucha events are happening in more than 1000 cities around the world and one of those cities is Vejle, where Fatema took the lead and created something truly remarkable! ABOUT FATEMA Concept and communication designer of Indian origin living in Denmark. Works as a Sr. Art Director with LEGO. Takes huge interest in many creative disciplines like illustration, typography, writing, animation and crafts. Describes herself as a jack of all trades, day dreamer, night owl and a restless seeker of meaning. This emotional being derives huge energy from people and draws inspiration from their stories. In This Episode We Discussed: Why would every business benefit from storytelling and how can you find “a story” behind every product? Why should every leader try to use Pecha Kucha format for presenting a new idea or strategy at least once, and how could this revolutionise the way we communicate both with employees and customers? Fatema’s Tip No 2: Why visuals in a presentation are way more effective than text and how do they contribute to making your message more memorable? Fatema’s Tip No 3: Make it Personal and why being honest and authentic while presenting is sometimes better than “looking smart”? Why “adding your own touch” to a corporate presentation is a brilliant strategy to get a buy-in from your colleagues and managers? Fatema’s Tip No 4: Be precise and why should you always be mindful about your audience and the time they are willing to contribute to your presentation? Three question you should always ask yourself as a presenter while deciding on the content of your presentation: Is it relevant? Is it important? Is it necessary? How Pecha Kucha teaches you to be precise and “cut down to the bone”? Fatema’s Tip No 5: Be relevant and how to craft your message to your audience by using relevant stories and examples? Why is it essential to say at the beginning of the presentation what will be the main take away, and allow people to leave the room if they don’t find it relevant? And many more! This is Part 2 of 2-parts program. To listen to Part 1 “Ep 73: 5 key ingredients to make a captivating presentation (PART 1) - with Fatema Barot and Anna Niescieruk from YvG5O” please click her
