Summary: Barbara Gaughen-Muller joins host Denise Griffitts to discuss the engineering of consent by knowing the benefits of your product or service. Barbara Gaughen-Muller is the founder and President of Gaughen Global Public Relations now celebrating its 25th year and has received "Best PR Firm" 5 years in a row. She is the Co-Ceo of Revolutionary Conversations, LLC. She is an expert at using Edward Bernays "Engineering of Consent" to help clients understand and orchestrate the steps from Awareness, to Information about the benefits of a product or service to persuasion to buy or use the service. She hosts the weekly Power of Peace Podcasts and is a sought after keynote speaker and recent testimonials include: "You are an instrument to help people find their spark", "You understand something about life and it's exactly what people are looking for", and "You are a gift to everyone to help them understand themselves and create a better world". She just won the prestigious 2018 IRWIN award. She is President of the UNA and just received the Spirit of the UN award for her speech the UN. Find Barbara on the web: Website | LinkedIn | Twitter
