Summary: Barney Waters is the President of K-Swiss, responsible for all aspects of sales, product and marketing for the global K-Swiss brand, and Omar Prestwich is a community manager. Together, they field audience questions regarding sneakers, business, branding, and entrepreneurship. In this episode, Barney speaks to K-Swiss’ efforts to be brand transparent and the belief that companies need to allow consumers inside in order to foster and grow brand loyalty.
