Hal Dash on the Story Behind L.A.'s Most Legendary Lobbying Firm

Summary: Founded in 1966 by legendary political consultant Joe Cerrell, Cerrell Associates is ranked as one of the nation’s largest independent public relations firms, providing its diverse client base with a full range of public affairs, political consulting, issues management, land-use and advocacy services. Cerrell Associates works with many of the country’s most high-profile corporate, non-profit, political, environmental and trade associations.