Summary: Michelle Peluso is the Chief Marketing Officer of IBM. We had a far-ranging conversation, examining how she manages to leave work at 5pm on most days, technology-driven marketing, ethics and inclusion. We talked about the abundance of data and communication channels, and how these two factors affect modern marketing. We explored the role of Artificial Intelligence and Blockchain in democratizing marketing and we highlighted the critical role that male sponsors and allies play in helping women rise.
