How this UK CEO Is bringing the Ugly Truth to The States, with Ugly Drinks CEO Hugh Thomas

Summary: This episode is all about Ugly Drinks, the UK’s first flavored sparkling water brand with no sugar, no sweetener and no calories. Ugly is a bit of an “anti-brand” - but it’s not a “brand-less” product, not in the least. When everyone else is maybe going for this minimalist approach, Ugly has chosen a bold aesthetic. Ugly CEO and co-founder Hugh Thomas on the show this week joins us to talk about the origin story of the brand, plus their strategy for bringing the Ugly truth to the U.S.