Summary: Our guest today is Jason Bradshaw, author of <a href="https://www.amazon.com/Its-All-about-CEX-Experience-ebook/dp/B07JBR3Y6L/" target="_blank" rel="noopener">It’s All About CEX</a>, and a customer experience expert who has helped a variety of companies grow and even save tens of millions of dollars. Companies and telecommunications and retail and media and finance and even automotive.<br> By the end of this episode, you’ll know how you can improve your company’s experiences with your customers and your employees, potentially to the tune of millions of dollars. Now, here is our conversation with Jason Bradshaw.<br> <br> <br> <a href="https://www.amazon.com/Its-All-about-CEX-Experience-ebook/dp/B07JBR3Y6L/" target="_blank" rel="noopener noreferrer"></a>Get Jason’s new book <a href="https://www.amazon.com/Its-All-about-CEX-Experience-ebook/dp/B07JBR3Y6L/%20target=" rel="noopener noreferrer">It’s All About CEX</a> on Amazon.<br> Find out more at <a href="https://www.itsallaboutcex.com/" target="_blank" rel="noopener noreferrer">It’sAllAboutCEX.com</a>.<br> <br> <br> Jason Bradshaw: At 14, I decided that I wanted do something a little bit differentto achieve what I wanted at the time, which was the latest and greatest computer. I think my iPhone has more computing power than the computer I bought when I was 14.<br> But at 14 years of age, my original goal was just to stop having to ask mom and dad to get me everything.<br> I had a part time job, but that was going to take me forever to earn enough money to buy a computer. I decided that if I wanted to get that computer faster, that I would actually start my own business selling computers and telecommunication supplies. And in the very early days, it was about getting that shiny object, that new computer that I wanted.<br> As those that know me will understand, it became much more than that.<br> I started retailing renting computer and telecommunications and office supplies to local businesses well before I was 14. I think because of mom and dad’s side hustles and the various business ventures they had, I was reading small business magazines and reading books like In Pursuit of Wild by Tom Peters.<br> So when I set up my business, I said from the very beginning that I was going to do things differently.<br> <br> I wasn’t going to compete on price, I was going to compete on service.<br> <br> As a result of that, I somewhat fell into a lifetime career focused on customer and employee experience.<br> It’s been a journey that I wouldn’t change, but it all came from those really humble beginnings where all I wanted was to buy a computer that was better than the one I already had.<br> <br> It’s All About CEX<br> Charlie Hoehn: What is the customer experience? Why did you decide it was worth writing about?<br> Jason Bradshaw: If you check out my LinkedIn profile, the question that usually comes after I made a statement like that is, “You worked in the government for three years, where was the customer or the employee experience in that?”<br> Well, when I worked for the state government here, my job was about putting the people of the state back into everything that we did. Making them front and center. And throughout my career, that has been the pillar of what I’ve done—it’s been making sure our customers and employees are front and center of conversations and all the decision making, no matter what the conversation is. I found that in every instance where I’ve done that, I’ve differentiated myself from my peers.<br> My team’s performance has been differentiated in positive ways, and as a result, individuals that I’ve had the pleasure of leading have been successful and their careers have grown.<br> The one thing that was missing throughout my journey to where I am today is not a plethora of customer experience books or books on employee engagement, but a really practical, simple guide to get started.
