Summary: <p class="audioplayer_container"><span style="display: block; padding: 5px; background: #f8f8f8;" id="audioplayer_169">Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version <a href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash&promoid=BIOW" title="Download Adobe Flash Player">here</a>. You also need to have JavaScript enabled in your browser.</span></p> <p></p> <p>Lora Cecere talks with Alison Crawford on a new report about the concept behind being market driven. What does it mean, what does it provide, and how do you get there? Listen in to understand how to align your business to market demand and improve your operations to harness the power of being market driven.</p> <p>Straight Talk With Supply Chain Insights – Podcast #154</p> <p> </p>
