Summary: <p class="audioplayer_container"><span style="display: block; padding: 5px; background: #f8f8f8;" id="audioplayer_159">Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version <a href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash&promoid=BIOW" title="Download Adobe Flash Player">here</a>. You also need to have JavaScript enabled in your browser.</span></p> <p></p> <p>Rob Byrne, CEO and Co-Founder of Terra Technology, discusses forecasting, demand sensing, and the planning benchmarking work he’s done showing how complexity is growing with industries. He found that the bottom 50% of items were only 1% of sales. He also looked at Europe versus the United States and found 2.5 times the complexity. He would recommend reviewing your new product introductions and determining the cost of doing this versus a 0% chance of success. You have about a one-in-a-thousand chance of a new product becoming an “A item.”</p> <p>Straight Talk With Supply Chain Insights – Podcast episode #159</p>
