Summary: Ian & Luke discuss:- - Reasons why companies fail - Idea validation - Testing/Engaging with the market - When to kill a project - Validation/experiment cards - Buying personas - Company culture - Pivot or persevere
Summary: Ian & Luke discuss:- - Reasons why companies fail - Idea validation - Testing/Engaging with the market - When to kill a project - Validation/experiment cards - Buying personas - Company culture - Pivot or persevere