Summary: You know as well as I do that Instagram is on the rise of social media platforms you must be using for your social media marketing. It’s one of the best for generating quality traffic back to your website, as well as making confirmed sales to a wide audience of people who can actually see your product through Instagram’s photo-based medium! However, it’s rising in popularity raises questions on how we should be using Instagram for its effectiveness—are we making the right decisions when it comes to our Instagram account? How does a business Instagram account differ from a personal Instagram account? How do we find the right audience, and how do we get them to engage in the content we create?<br> That’s where <a href="https://www.linkedin.com/in/tashameys/" target="_blank" rel="noopener">Tasha Meys</a> and <a href="https://www.linkedin.com/in/vivien-conway-68ba9b93?trk=org-employees_mini-profile_cta" target="_blank" rel="noopener">Viv Conway</a> come in! They’re the co-founders and curator at <a href="https://www.acethegram.com/" target="_blank" rel="noopener">Ace The Gram</a>, an amazing agency that helps business owners and aspiring influencers grow and monetize their Instagram accounts for marketing related reasons. Today, I have them both on the show to talk to me about all things Instagram—the best tips on growing your follower list, how to get influencers to work with your brand, and what you should be doing in order to maximize your consistency, and your content. Let’s get started!<br> IN THIS EPISODE YOU WILL LEARN:<br> <br> How Tasha and Viv can help you build a bigger audience! Through things like their Facebook group centered in Instagram growth and engagement, one on one coaching, and their monthly subscription called “InstaCircle”, Tasha and Viv can help business owners of any kind to reach out towards the potential that is Instagram, and help you harness the power of social media for your business growth!<br> Tasha and Viv talk about how to build a larger audience, stating that it starts with the intention. Whether it’s getting more sales or getting more traffic to the website, your intention is your starting point. That determines the key content that you should be posting, and from there, it’s all about optimizing your profile before you start using growth techniques to bring people to your page. Optimizing means making sure that your handle is easy to read and find, that your biography is clear of the things you want to be telling the audience, and the links in your biography go back to your website, or landing page.<br> Tasha and Viv talk to us about the best techniques for getting more sales via Instagram, stating that the thing you have to remember is that your audience always wants to know what you’re going to do for them. Your content should then try to convey the emotional result that your product can bring your audience—what can you give them in terms of value that’s above what you’re already offering them? Figure out what you can do for your audience, and then you can start making those sales.<br> Tasha and Viv explain how often we should be posting on Instagram, and what we should be posting about. You have to know your intentions about posting before you share any kind of content—if you have a low-cost digital product, then you’ll want to be driving traffic to that product by posting 3 times a day. If you have a higher expense item, then you might be posting 1 – 5 times a day, and the content will be more focused on high-quality imagery of the product. Additionally, you want to be prioritizing the Instagram story over posting directly to your page!<br> Tasha and Viv explain the difference between an Instagram story and an Instagram post. A post is something that is on your page forever, in your grid of photos. An Instagram story, however, is something that sticks around for 24 hours after you post it. It’s a collection of pictures and videos that show you at any moment of the ...
