Summary: If you’re like Adrienne Clark, you might find that you have more in common with your museum's audience than not.<br> <br> Before she was the Museum of Pop Culture’s Content Manager, Adrienne was a member of the museum and a fan of their collections. And because she can empathize with her audience on that level, the MoPOP blog and Instagram feed always feel vibrant and relevant.<br> <br> I came across the MoPOP blog a few months ago as I was scanning through hundreds of museum websites, and her work immediately stood out to me. Not just because of the subject matter -- as you’ll hear, I’m also a fan of the museum’s topics -- but because of the content’s voice.<br> <br> I wanted to know how she developed the voice of the MoPOP blog, so I asked Adrienne to join me for a Skype call.<br> <br> <br> <br> **FULL TRANSCRIPT**<br> <br> NICK: Hi, and welcome to What’s On. The Cuberis Podcast. I’m Nick Faber. My guest today is Adrienne Clark, Content Manager at the Museum of Pop Culture in Seattle.<br> <br> As someone who produces content for your museum, how often do you think about your audience? It might sound like a trick question, but in my opinion, it should always be the first thing you do as you sit down to write an article, take a photo, or produce a new web page.<br> <br> If you start out by asking some simple questions -- Like, who is this content for? What value do we expect to give them? And how could this shape their experience with our institution? -- you can ensure that your website, your blog, or any other digital content you create is making an impact and reinforcing your relationship with your audience.<br> <br> And if you’re like Adrienne Clark, you might find that you have more in common with your audience than not.<br> <br> Before she was the Museum of Pop Culture’s Content Manager, Adrienne was a member of the museum and a fan of their collections. And because she can empathize with her audience on that level, the MoPOP blog and Instagram feed always feel vibrant and relevant.<br> <br> I came across the MoPOP blog a few months ago as I was scanning through hundreds of museum websites, and her work immediately stood out to me. Not just because of the subject matter -- as you’ll hear, I’m also a fan of the museum’s topics -- but because of the content’s voice.<br> <br> I wanted to know how she developed the voice of the MoPOP blog, so I asked Adrienne to join me for a Skype call. But first, I’ve never been to her museum, so I wanted to know what I could expect to see if I ever got the chance. And that’s where we’ll pick up the conversation.<br> <br> ADRIENNE: Well, the first thing you'll see is a big, colorful kind of crazy-looking building designed by Frank Gehry. It's right underneath the Space Needle. You can't really miss it. The monorail, which you probably would have seen swooping through the neighborhood goes straight through the building as well. So that's the first thing you're going to see, and you're gonna go, what is this place?<br> <br> Inside, you're going to see exhibits on music -- Nirvana, Pearl Jam -- exhibits on science fiction and horror film, as well as indie games. And right now we have a huge, massive -- our biggest exhibit to date -- of Marvel Universe of Super Heros, so a pretty cool addition.<br> <br> NICK: Awesome. Yeah, I noticed lately that you've had a lot more Halloween related content, so I was wondering how much horror is actually on display in the museum. Is that a pretty big part? Is it like film in general, or are you pretty genre-specific?<br> <br> ADRIENNE: It's actually one exhibit that focuses on horror. You're seeing a little bit of my joy of horror as well, I'm a big horror film fan. And every year we do a kind of initiative called "31 Days of Horror", but we only have four or so events, so the rest of that is filled out with content. It's our bread and butter this time of year.
