Tech pod, ep. 9: The what and why of hookless rims with Alto Cycling's Bobby Sweeting

Summary: Remember when rims had hooks to hold on the tire beads? Well, that is changing. Hookless rim designs are everywhere in the world of mountain bikes and now they're coming to road wheels. The design is lighter and offers performance benefits. We talk to Alto Cycling's Bobby Sweeting about this evolving technology. He also expands on carbon rim technology, rim brakes, and why pro riders don't like disc brakes. Finally, Sweeting talks about the controversial test his company conducted to test rival companies' wheels under the stress of heavy rim braking.