Summary: Never before has mankind changed so much, so fast but we still rely on outdated demographic stereotypes to understand groups of people. Now, there’s a better way to discover what matters to your target audience that you’re trying to motivate. A brand new big data tool that will change audience profiling for everything, forever. In this episode, David Allison, author of <a href="https://www.amazon.com/Are-All-Same-Age-Valuegraphics-ebook/dp/B07GTBQB2J" target="_blank" rel="noopener">We Are All the Same Age Now</a>, is the creator of ValueGraphics and has worked in advertising for over 30 years, explains how you can increase your efficiency and create better marketing strategies that are eight times more effective.<br> He’s going to explain the data that he compiled over the years that completely up ended traditional marketing assumptions such as profiling by age. By the end of this episode, you’ll know how to motivate more people, more often. Simply by embracing the power of value graphics.<br> <br> <br> <a href="https://www.amazon.com/Are-All-Same-Age-Valuegraphics-ebook/dp/B07GTBQB2J" target="_blank" rel="noopener noreferrer"></a>Get David’s new book <a href="https://www.amazon.com/Are-All-Same-Age-Valuegraphics-ebook/dp/B07GTBQB2J" target="_blank" rel="noopener noreferrer">We Are All the Same Age Now</a> on Amazon.<br> Find out more at <a href="http://www.valuegraphics.com/" target="_blank" rel="noopener noreferrer">ValueGraphics.com</a>.<br> <br> <br> David Allison: About 10 years ago, I guess when I first started the branding and marketing firm that I began with a partner, started with two of us working out of a small illegally rented condo in a building that I was living in and gradually we grew and grew and it became large and we had a specialty as a branding and marketing organization, we worked with large scale global real estate developers, resort developers.<br> Anybody who is doing anything that involved putting buildings on land and doing that all over the world. We did very well for quite a long time and then we had our good years and our bad years and after about 10 years, my original partner left and a new guy took his place and he came along, and we didn’t see eye to eye on where the future of the company was going. It was all very amicable. I essentially sold my share in the company to management and after 10 and a half years, of nurturing this company along, was sitting in my spare office going, “Okay, now what?”<br> I’d always written books and given speeches as a new business tool when I had this company, I was writing a little book that was of interest of the particular niche that we were working in. It’s a great way to get invited to conferences and conventions to be a speaker and you get up on stage and talk about your book for a bit somewhere in that room was my next client.<br> I decided it was a good idea and I should write a book for myself now.<br> <br> The previous book I had written was about baby boomers selling their single family home in the suburbs and moving to you know, apartments and condos and more dense urban environments. We all know that guy who, “It’s time to sell my house and try to get a good price for it so I can keep some money in my jeans and just got to downsize now.”<br> We talked to a thousand of those folks and found out how it was going for them. What could we do better? I had baby boomers on the brain, I’d been talking about them writing about them, speaking with them for two or three years and this was about the same moment in our cultural history here in North America, where we all got really just deeply involved with this whole notion of what the millennials were all about.<br> Every article and every newspaper and magazine was about the millennials and every story on the news led with something about millennials this, millennials that, millennials are ruining this or millennials all want that.
