Summary: <br> What is a studio brand, is it the same as your logo or letterhead? And what’s the point of understanding your studio brand anyway?<br> Knowing how people perceive you and how you want to be seen in the community is an important part of gaining clarity in your marketing and business.<br> <br> Danny Thompson is on the podcast today to give us an insight into branding and what it means to us as piano teachers. Danny came to the music teaching business from a different perspective than most of us, and I always enjoy his unique views on business and marketing.<br> Find out what you need to know about your studio brand by listening in.<br> Transcript<br> If you’d like to download a PDF transcript of this episode, please click below.<br> Inner Circle Members: You can access your PDF download now from the Resource Library. <a href="https://members.timtopham.com/inner-circle/join-the-community/" target="_blank">Not a member?</a><br> In this episode, you’ll learn<br> <br> * Danny’s unusual route to running a music studio<br> * What branding is and why it’s helpful for your business<br> * The step-by-step process to finding your brand identity<br> * Where your “USP” fits into the business planning process<br> * How to get help with your design and writing for your website<br> * The most common branding mistakes teachers make<br> <br> Links Mentioned<br> <br> * <a href="https://musiclessonbusinessacademy.com/" target="_blank" rel="noopener">Music Lesson Business Academy</a><br> * <a href="http://davesimonsmusic.com/usp/" target="_blank" rel="noopener">Article about USP by Dave Simon</a><br> * <a href="https://www.upwork.com" target="_blank" rel="noopener">UpWork</a><br> * <a href="https://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener">Small Business Big Marketing podcast</a><br> <br> Today’s Sponsor<br> <a href="http://mymusicstaff.com/join-free?utm_source=tim-topham&utm_content=sponsorship" target="_blank" rel="noopener">My Music Staff</a> is studio management made easy – our web-based software helps you manage the core aspects of your private music teaching business. Whether you are a single teacher or part of a multi-teacher studio team, our affordable software is a perfect fit and designed to help your business achieve success.<br> <a href="http://mymusicstaff.com/join-free?utm_source=tim-topham&utm_content=sponsorship"></a><br> My Music Staff can do everything your private music studio needs. It helps you centrally manage your website, student contact information, schedule, invoicing and more.<br> Visit our website (<a href="http://mymusicstaff.com/join-free?utm_source=tim-topham&utm_content=sponsorship" target="_blank" rel="noopener">www.mymusicstaff.com</a>) to <a href="http://mymusicstaff.com/join-free?utm_source=tim-topham&utm_content=sponsorship" target="_blank" rel="noopener">start your FREE 30-day trial today</a> and experience all of the features that My Music Staff has to offer. No credit card is required to start your trial and there is no obligation to subscribe.<br> Get $100 off Annual Inner Circle Membership<br> As a valued podcast listener, you’re eligible for a $100 discount on an annual Inner Circle Membership. This discount lasts for as long as you’re a member and whatever price you sign up for today is the price you’ll pay as long as you remain a member.<br> Copy this coupon code to use when you see the “Coupon Code” box: PIANOPODCAST.<br> Thank you for Tuning In!<br> There are a lot of podcasts you could be tuning into today, and I’m grateful that you’ve chosen mine.<br> Whether you’re at the gym, on the bike or in the car, I know that you and your students will get lots out of what you learn in the long run.<br> Just make sure you try out some of the ideas before they get lost in the business of your next lessons!<br>
