Summary: Tom Patterson is the founder of Tommy John, an underwear and undershirt company that started by addressing the chronic problem of men’s undershirts coming untucked. It has evolved into one that sells underwear and more for men and women. Tom used his skills as a cold calling salesman to get his early product into Neiman Marcus, which really helped cement the trajectory and future of the company. I really loved hearing about Tommy John’s core values, which include “It’s not me, it’s we” and “GSD 2.0” (or get sh*t done 2.0) as an evolution reflecting their company’s growth from the original GSD attitude. We discussed the wave of entrepreneurship and how founders need to be able to be a quarterback at one point, an ice skater another time, and then learn how to be both left and right handed - founders really have to do it all. In case you’re curious, Tom doesn’t want Tommy John to be the next Ralph Lauren or Nike - he wants them to be the first Tommy John.
