Summary: Back in the day, advertising through Facebook seemed to be so much easier. You could boost posts, launch campaigns, and find success without much trouble. Nowadays, advertising through Facebook is just so much more complicated! There are so many things to learn; new prices, new tools, and new strategies. Thankfully, Facebook advertising expert Mojca Mars is here to give us some tips and pointers on this week’s podcast!<br> Super Spicy Media:<br> Founded by Facebook advertising expert <a href="https://www.linkedin.com/in/mojcamars" target="_blank" rel="noopener">Mojca Mars</a>, <a href="https://www.superspicymedia.com/" target="_blank" rel="noopener">Super Spicy Media</a> specializes in helping large businesses to create multi-level strategies for generating quality leads through Facebook advertising. She also offers her services to small business owners in the form of educational seminars centered around successfully generating leads and sales. <br> IN THIS EPISODE YOU WILL LEARN: <br> <br> Who Mojca is and what she does. Mojca talks about her services and specialties when it comes to Facebook advertising, and the help and resources that she offers to businesses both big and small.<br> Entry costs and what to expect when you want to launch facebook ads. Facebook is a powerful way to generate traffic and leads, and back in the day, it was easy. Now, there are so many new features and tools and new things to learn. It’s important to know how you’re going to collect those leads and gain momentum; you have to have a funnel! <br> Tactics for collecting leads through Facebook ads. Lead magnets are so important for generating clicks and leads. Don’t have a landing page? That’s fine! You can use popular content or blog posts to draw people in and gather their information through pop-ups right there on Facebook. Mojca explains the best way to draw people in without ever leaving the website. <br> How to find the perfect audience. Mojca tells us about the great success she’s seen in both retargeting and finding look-alike audiences. Having trouble expanding your reach? Facebook will help you find the perfect match by analyzing your existing audience and creating a whole new one for you based on the one you already have!<br> Mojca’s three-step funnel to avoid failure in Facebook advertising. Mojca gives us three of her most essential tips for successful advertising. She advises us to advertise to cold audiences for traffic, creates lead ads for lead magnets, and offer a product to our audiences. <br> <br> LINKS MENTIONED IN THIS EPISODE<br> <br> <a href="https://www.superspicymedia.com/" target="_blank" rel="noopener">Super Spicy Media</a><br> <a href="http://www.thescienceoffacebookads.com/" target="_blank" rel="noopener">The Science of Facebook Ads</a><br> <a href="https://zapier.com/" target="_blank" rel="noopener">Zapier</a><br> <a href="https://www.facebook.com/superspicymedia" target="_blank" rel="noopener">Facebook</a><br> * <a href="https://www.instagram.com/mojcamars" target="_blank" rel="noopener">Instagram</a><br> <a href="https://twitter.com/mojcamars" target="_blank" rel="noopener">Twitter</a><br> <br> Mojca and I cover a lot of ground on how to generate quality leads through Facebook advertising, so you don’t want to miss out– especially if you’re ready to start expanding your reach through social media!<br>
