Behind The Idea #36: Breaking Down Canopy Growth And The Burgeoning Marijuana Industry

Summary: Set aside the recent price action on pot stocks, and a fact still remains - the marijuana industry looks more and more legitimate. But is that the same as it being worth investing in? And what sort of industry is marijuana going to be? We take a couple articles on Canopy Growth Corporation and see if we can part the smoke to find out what might be in the company's future. Topics covered: 3:30 - Canopy Growth Corporation - best in class due to its supply agreements? 6:30 - The Constellation Beverages (STZ) investment and its import, and why beverage companies are entering cannabis faster than tobacco companies. 13:30 - Getting our heads around Constellation's case for buying into Canopy. 20:30 - Are brands going to be the advantage for Canopy (or anyone)? Will Snoop help? 29:00 - Or is it the marketing know-how that comes with the big investment? 37:00 - Reviewing Biotech Beast's article, or throwing some cold water on this fire. 41:30 - The rhyme with 2014, and how things have changed 46:00 - Ok, we can't stay away from Tesla - the similarities between Canopy and Tesla. 51:00 - The last but, and pulling out the popcorn.