How WeWork and SoulCycle Built Their Tribe of Raving Fans, w/ WeWork Partner and SoulCycle co-founder Julie Rice

Summary: This week on the podcast we have an in-depth conversation with Julie Rice, a co-founder of SoulCycle and a Partner at WeWork. SoulCycle’s rise is now the stuff of legend. Julie and her fellow co-founders took the fitness and business worlds by storm, and grew a fanatical customer base by focusing on who they wanted their customers to become.