Summary: Top 3 Value Bombs: 1. Sometimes, the content - the information that each one of us has in our minds - is so valuable to most people out there. You just have to structure it. 2. You have to work on understanding who your audience is, positioning a message over and over in front of them, and getting that message across consistently. 3. If you're talking to the right people, you’re going to win the game.
