Summary: Brian Kurtz is the founder of Titan Marketing, an educational consulting business that teaches direct response marketing to online marketers. Brain started in the list business which gave him a solid foundation in learning about audiences, demographics and database marketing. Brian helped Boardroom, Inc. create tens of millions in revenue from mastering the skill of direct response marketing. <br> <br> Brian has been able to market and sell huge numbers of newsletters and books via direct response television (infomercials) and email/internet. He has overseen the mailing of approximately 1.3 billion pieces of third class mail over the last 20 years. He has been responsible for buying media in excess of $80 Million and selling over 3 million books via direct response television over a three year period. <br> <br> Going into full-time business <br> <br> Brian worked for Board Room, Inc. for thirty four years as a partner in the business with an equity position, and so never felt like he was working for his employer. He says he considers himself an intrapreneur rather than an entrepreneur because even though he didn’t participate in starting the company, when he became partner, he came up with a lot of innovative growth ideas that contributed to the company’s continuous success. Working there honed his entrepreneurial talents. <br> <br> After his employer passed away, Brian left the company to start a direct marketing educational business through which he could share what he learnt at Board Room, Inc. about direct marketing. It’s been two years now, as of 2017, since he started the business. <br> <br> So far, within the two years, he has created two high-level mastermind groups for entrepreneurs, marketers, and copy writers. He has written a book; created different products; republished books by other classic direct marketers and copy writers; and he does a lot of public speaking internationally. <br> <br> Core revenue streams <br> <br> He generates revenue from the mastermind groups, the products that he sells and his speaking engagements. He also does a lot of consulting for different clients. He says he doesn’t prefer the consulting work because it’s not as scalable as the other revenue sources he engages in. <br> <br> Board Room, Inc. <br> <br> Brian says Board Room mostly sold books and newsletters (magazines without advertising) directly to consumers and most of the books that were the biggest sellers were the health-related ones. Books on personal finance, investments, and consumer information also did very well. They had a big newsletter called Bottom Line Personal which was the largest broad-based consumer newsletter in terms of circulation in the US. At some point it had 1 million subscribers and Brian estimates that it now has around 300,000 subscribers. There were years where they sold up to 3 million books a year through direct mail, the internet, e-newsletters, affiliates, radio, inserts, and TV. <br> <br> Brian says he prefers to work with companies that are willing to use multiple channels to sell their products. He even owns a url called <a href="http://www.singlechannelmarketingissoboring.com/">http://www.singlechannelmarketingissoboring.com</a> which directs people to his regular website, <a href="http://www.briankurtz.me/">http://www.briankurtz.me</a>. He says he bought that url so he could talk about it wherever he speaks in order to emphasize how dangerous single channel marketing is. <br> <br> Tip: Using one medium of marketing is very dangerous. Make sure you do multi-channel marketing <br> <br> Transition from Board Room, Inc. into self-employment <br> <br> He says it’s been better than he expected despite some challenges. The most challenging part of the business is the consulting service he offers because he can’t be as deeply engaged in the businesses he consults for to ensure their success.
