055: How to Grow Your Business & Influence Through YouTube & Online Video (w/ Sean Cannell)
Summary: Sean Cannell is a best-selling author, YouTuber, and lifestyle entrepreneur who has built a 6-figure online business. He operates through Think Media TV and Video Influencers with YouTube channels that have more than 16 million views and numerous high quality video that help people become more influential on the YouTube platform and with online video. He is passionate about helping influencers get noticed and get results with social media and online video. <br> <br> Through Video Influencers (<a href="http://www.videoinfluencers.net/">www.videoinfluencers.net</a>), Sean offers educational resources to help brands build their influence, grow their income, and increase their impact with online video. <br> <br> Starting out <br> <br> Sean started in video in 2003 while volunteering in church under the youth ministry. He got a Canon HB30 video camera from the youth pastor and started making video advertisements. That’s how he slowly learnt how to be on camera, do production, edit videos, manage people, etc. That was before YouTube was even launched. <br> <br> The first YouTube channel he worked on was his church’s YouTube channel back in 2007. He eventually started Clear Vision Media through which he helped small businesses in the North Seattle area with their marketing videos, and also helped YouTubers, authors, and other experts build their personal brands using online videos. <br> <br> In 2010, he started his personal YouTube channel and began by doing affiliate marketing until 2015 when he went all in. He considers himself a lifestyle entrepreneur and online marketer who works in the e-learning space helping people learn online video from the equipment and tech side as well from the strategy and what works best on the platform side through digital products and free training content. Sean and his team are based out of Las Vegas and now works in that business full-time. <br> <br> Tip: When you want to start doing online video, just start because you learn by doing. <br> <br> Period in full-time business <br> <br> In 2015, Sean worked full-time in client work while working part-time on his online business. By January 2016 he had gone full-time into his online business generating revenues from his YouTube channels and other revenue streams linked to his channels. <br> <br> In October 2015, he lost all of the 3 clients he had and after consulting his mentor he saw it as a sign from God to go into his own business full-time. The whole experience taught him the power of focus because when he concentrated solely on his online business, it grew exponentially. <br> <br> Tip: If there is a business that you want to go into, take the leap and with great focus, it will succeed and grow. <br> <br> Core income streams <br> <br> Until October 2015, Sean was doing YouTube videos and affiliate marketing. He was making money from YouTube ads on his videos and also did a lot of affiliate marketing. A few months after starting, he found that he was making $500 a month from the videos and their associated affiliate marketing which taught him the power of creating strategic videos that meet what people look for. <br> <br> When he decided to go full-time, he relied solely on affiliate marketing through the Amazon Associates Program. By January 2016, he had 20,000 subscribers on his YouTube channel and that month he had made $5,000. Later, other revenue streams like YouTube ads started growing. He now makes 6-figures from Amazon affiliate marketing alone. His channels also generate revenue from 25 other different affiliate programs. His biggest source of income is digital products then affiliate marketing followed by YouTube ads. <br> <br> How to start a YouTube channel business <br> <br> Sean says today is a very good time to start a YouTube channel because there is massive opportunity for one to build influence online <br> <br>
