078: LinkedIn Strategies to Generate Free Leads & Quickly Grow an Email List (w/ Nathanial Bibby)

Summary: Nathanial Bibby is the founder of Bibby Consulting Group, a Melbourne Consulting Group. He is a leading Digital Marketing Strategist, LinkedIn Coach and Social Media Speaker. He is also the founder of Linkedinsider, the world’s leading online LinkedIn training course, and a Founding Trainer at the Australian Digital Marketing Institute (ADMi). <br> <br> With over 12 years of Digital Marketing experience, Nathanial has been at the forefront of the information age. During his career, he has helped 4,000+ businesses throughout Australia and South East Asia gain a competitive edge through effective business growth strategies.  <br> <br> Core revenue streams <br> <br> His core revenue stream is LinkedIn Lead Generation which is a very unique service that cannot be found easily advertised in marketing. They usually have to first educate people about it before they introduce it. Once they train people on LinkedIn, they also offer them the lead generation service.    <br> <br> Period in full time business and starting out <br> <br> He has been in full-time business for about 4 years. He started out the day he quit his job and things had gotten really difficult financially, because he was being evicted, and hadn’t paid his bills, the power in his apartment had even been switched off. He found a way to get power to his apartment and sat down to write his business plan. The next day, he started making phone calls and one of the people he called was a real estate agency that he convinced to let him pitch on how he help their real estate agents to invest in their brand.  <br> <br> The real estate agents gathered in their conference area and Nathanial pitched a real estate personal branding make-up product that included a one page real estate website. Nathanial was charging $2,500 for the product and 8 of them signed up, with 6 of them paying on the spot. That totalled $15,000 and it enabled him to get freelancers to build 6 websites, 6 Facebook pages, and 6 LinkedIn profiles. He paid $300 for each of the 6 which totalled $1,800. The money enabled him to get out of his financial problems. <br> <br> He still didn’t know what he would specialise in, but he later got an opportunity to sponsor an event for his friend and business coach. At the event, his friend thanked him for being a sponsor and introduced him as a LinkedIn Specialist who could people with their LinkedIn profiles. There were 100 people at the event, and at the end, 30 to 40 people went up to him wanting to have a one-on-one meeting. That was when he decided to specialize in LinkedIn Marketing. <br> <br> Deciding to become an entrepreneur <br> <br> He remembers that when he started out, he did it because he had no choice since he could not find assistance from anyone to deal with his financial woes. He was so desperate but got immediately motivated when he decided to start working on his business plan. He knew that he had to go straight to the customers, to the market, without even having any marketing material and systems in place. <br> <br> Niching <br> <br> The fact that he specializes in LinkedIn when there are very few people specializing in it, enables him to get clients constantly. Whenever people are organizing conferences on social media and digital marketing, they always want an expert on LinkedIn and when they search on Google, Nathanial’s service always comes up at the top of the search results. He gets called to speak at different events and interviews. His company has become an industry leader on LinkedIn and he also gets invited to speak on social media at different events. <br> <br> Generating leads on LinkedIn <br> <br> He says it’s easier to help a B2B (business-to-business) company but when dealing with a B2C (business-to-consumer) company, he has to ask them a few questions about their target marketing and how they get clients. Normally,