Summary: In this episode, we celebrate the launch of the new Gary Vee 003 line, Clouds and Dirt.Tyler talks about the process of creating and promoting the shoe, the vision behind it, and why Gary’s brand has been as successful as it is. He explain K-Swiss’s personal approach to connect with its fans on Twitter, and how living in the digital age has made promoting the brand as well as connecting the brand with the fans easier with the rise of social media.
