Summary: Kathy Beers is a marketing genius. It's not just us who think that. Her creative methods are used by yearbook staffs far and wide. In this episode of Ask Mike, Kathy chats with host Mike Taylor about some of her favorite methods to sell yearbooks and ads. For example, she doesn't call them "senior ads." They're "senior tributes," and it works! Kathy shares more than 30 minutes worth of selling advice, then Mike brings in fellow advisers who have used her methods to discuss what works with them.
