Summary: Our understanding of pain has improved significantly in recent years but our treatment of pain for the most part really hasn’t. The opioid addiction epidemic has proven that a better, safer solution for chronic pain management is needed right now. Thankfully, there is one.<br> In this episode, Brendon Lundberg, author of<a href="https://www.amazon.com/Radiant-Relief-Better-Solution-Chronic-ebook/dp/B07FW8RDT3/" target="_blank" rel="noopener"> Radiant Relief</a> and one of the cofounders of radiant pain relief centers, presents a revolutionary pain management method. It doesn’t include drugs, or needles, or surgery, or side effects. He and his cofounder have combined recent science, innovative thinking, and business disruption. They’re ready to transform the way that chronic pain is understood and treated with the safest, most effective therapy targeted to elevate complicated conditions.<br> Brendan should know. He’s a previous chronic pain sufferer himself with deep experience in healthcare management, marketing, business development, and sales. By the end of this episode, you’ll have both a method for chronic pain management and you’ll have a vision for the future.<br> <br> <br> <a href="https://www.amazon.com/Radiant-Relief-Better-Solution-Chronic-ebook/dp/B07FW8RDT3/" target="_blank" rel="noopener noreferrer"></a>Get Brendon’s new book <a href="https://www.amazon.com/Radiant-Relief-Better-Solution-Chronic-ebook/dp/B07FW8RDT3/" target="_blank" rel="noopener noreferrer">Radiant Relief</a> on Amazon.<br> Find out more at <a href="http://radiantrelief.com" target="_blank" rel="noopener noreferrer">Radiant Relief</a>.<br> <br> Brendon Lundberg: You know, I spent my career in healthcare related business. I grew up in and around healthcare. My dad was the CEO of hospitals growing up, and I had an uncle there who was a chiropractor. So I was kind of was exposed to those two different types of camps, alternative and the allopathic communities.<br> And then began my career to finishing my MBA and spent my career in healthcare. I worked with hospital administrators, practice owners and operators, clinicians of all different types, medical doctors, and a gamut of alternative care physicians.<br> The hearing aid industry for about a decade, which is kind of surprising in some ways, really was a predicate experience for the business. I was head of sales and marketing for a breath test to measure free radical damage, which is very eye-opening experience and exposed me to a much deeper range of alternative care.<br> Charlie Hoehn: Free radical damage?<br> Brendon Lundberg: Yeah, free radical damage. So you know why we eat antioxidants is to reduce oxidation or oxidative damage, like rusting of the cells. So when we had a technology that would measure the efficacy of taking supplements or eating better, making lifestyle changes to see if your free radical damage levels were being reduced and thereby theoretically getting healthier.<br> <br> The Journey to Radiant Relief<br> Brendon Lundberg: All along my professional journey, my wife went through a pretty challenging health journey, For many years, she sought solutions, but unfortunately didn’t find answers to those solutions or didn’t find answers to those questions.<br> Eventually, did find relief in a process of brain retraining too, which is kind of the underlying modality of what we do for our therapy for resolving pain. It really created a level of understanding of what our clients go through when they have years or decades seeking answers for why they hurt and why their bodies are betraying them and why their doctors can’t find that answer for them.<br> I think it was a culmination of all those things. I worked in two companies when I was in the hearing aid industry. I joined the team in their early days, one of the first 10 or 15 or so employees, and both became Inc. magazine’s Top 500 Fastest Growers,
