Start With Why

Summary: 'Start With Why' is a great book about a massive mistake a lot of people are making. Simon Sinek's TED Talk is the third most viewed of all time. He argues that people make a fundamental error trying to sell WHAT they do. "People don't buy WHAT you do, they buy WHY you do it". Enjoying the show? It would make us really happy if you left a review :) http://apple.co/2v2xcLI Want our notes that we've taken for every book and used for our episodes? Grab them at http://www.whatyouwilllearn.com/notes