Peak

Summary: Peak - by Chip Conley 'How great companies get their mojo from Maslow' Abraham Maslow created his 'Hierarchy of Needs' as a part of his Theory of Human Motivation. Chip Conley took this theory and applied it to the real world. He broke it down to three levels; Survive, Succeed and Transform, and applied it to Employees, Customers and Investors. This is a great, simple way to think about and apply one of the biggest and most well-known psychological concepts.