Summary: The next time an ROI-obsessed executive or board member questions why you're so heavily invested in something “fuzzy” like brand, throw this quote back at them: "We were able to get to $40M, no marketing spend." That's Rosie O'Neill, the co-founder and co-CEO of Sugarfina, and our guest on this week’s Brand Builder. In this conversation with SnackNation CEO Sean Kelly, Rosie credits their emotionally resonant brand for helping make them a word-of-mouth sensation.
