Summary: You just closed that big deal sure to transform your business – so hire a shrewd PR company to toot your horn, right? No way, keep your money in your pocket! I’ll tell you how to create the story that people actually care about, so you can garner a ton of free publicity. Plus I’ll answer your voicemails about how to know if your new business idea is a good one, and how to quick-test your product in the real world. Follow Business Unusual with Barbara Corcoran on iHeartRadio, or subscribe wherever you listen to podcasts. Got a business question you want to ask Barbara? Tweet her @BarbaraCorcoran and she may just address it in a future show!
