How Hippeas is Applying a Big CPG Approach to Brand Building, w/ Green Park Brands founder & CEO Livio Bisterzo

Summary: "Millennials are the modern hippies. They got to Coachella and want the world to be a better place - that was the insight.” That's Livio Bisterzo, the CEO of Green Park Brands, makers of Hippeas. This week, we talk to Livio about taking a consumer-oriented, Big CPG approach to building startup brands. Plus, he fills us in on the consequences of launching in Starbucks, why he's bullish on billboards, and why he believes Millennials are today's hippies.