Summary: <a href="http://traffic.libsyn.com/ducttape/John_Interviews_Steve_A_Miller.mp3">Marketing Podcast with Steve A. Miller</a><br><br> <a href="https://www.ducttapemarketing.com/transcript-being-uncopyable/">Podcast Transcript</a><br> This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, <a href="https://www.uncopyablethebook.com/">Uncopyable: How to Create an Unfair Advantage Over Your Competition</a>, is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time and again, and it’s what we discuss here on the podcast.<br> Miller founded <a href="http://www.theadventure.com/">The Adventure LLC</a> over thirty years ago, and has served as a consultant for many global brands, including Proctor & Gamble, Nordstrom, and Coca-Cola.<br> He has spoken at over 1,500 conferences and workshops, and has contributed to numerous publications including the Washington Post, Wall Street Journal, and Business Week.<br> Questions I ask Steve A. Miller:<br> <br> What is the uncopyable mindset?<br> How do you innovate to create a better experience for your customers?<br> How can owning a word help you define your brand?<br> <br> What you’ll learn if you give a listen:<br> <br> How to make your customers stop caring about price<br> The difference between loyalty and attachment<br> Why competition doesn’t breed innovation, it breeds conformity<br> <br> Key takeaways from the episode and more about Steve A. Miller:<br> <br> * Learn more about <a href="http://www.theadventure.com/about-steve/">Steve A. Miller</a><br> * Order <a href="https://www.amazon.com/gp/product/1599327872/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=theadventuoftrad&camp=1789&creative=9325&linkCode=as2&creativeASIN=1599327872&linkId=188762d6d2c708f3eb51f4df8ed6e0c7">Uncopyable</a><br> * Get Steve’s <a href="https://theadventure.lpages.co/sign-up-for-speed-branding-duct-tape/">white paper</a> for Duct Tape Marketing Podcast listeners<br> * Follow on <a href="https://twitter.com/SteveaMiller">Twitter</a><br> * Connect on <a href="https://www.linkedin.com/in/steveamiller/">LinkedIn</a><br> <br> Like this show? Click on over and <a href="https://itunes.apple.com/us/podcast/duct-tape-marketing/id78797836?mt=2" target="_blank" rel="noopener noreferrer">give us a review on</a> iTunes, please!<br> <br> This episode of the Duct Tape Marketing Podcast is brought to you by <a href="http://Gusto.com/TAPE">Gusto</a>! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.<br> To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to <a href="http://Gusto.com/TAPE">Gusto.com/TAPE</a>.<br>
