54. Marketing Online Chief Alex Mandossian on Ethical Influence and Telling Your Story

Summary: In this episode we meet Alex Mandossian. Alex has helped his clients generate over $203 million in sales from TV spots, infomercials, national retail catalogs, direct mail, web marketing and postcards. He is the also the subject of many books on marketing and selling, the author of Alexisms, host of the iTunes top podcast All Selling Aside and just an all round good bloke.