Summary: If targeted advertising is so bad, then why do we use it at All Turtles? That was the question that came up in a Twitter debate between Phil Libin, cofounder and CEO, and Jeremy Brand Yuan, who runs product marketing. Rather than stir up a social dust storm, they sit down for a pot of tea and make peace. Entrepreneurs looking to market test potential products and messages will learn the pros and cons of behavioral targeting, and how to keep their strategies on the up and up. Show notes Pouring tea with Jeremy Brand Yuan, Product Marketer at All Turtles (1:05) Wistaria tea house (3:51) Conversation about targeted ads (3:57) Phil’s article about anger on social media and the attention economy Spot, the All Turtles product that helps you report harassment and discrimination at work Leaders, the All Turtles product that matches diverse and engaging speakers with event organizers to book speaking opportunities How Target figured out a teen girl was pregnant before her father did (Forbes) EdgeRank, Facebook’s newsfeed algorithm Inside Twitter’s struggle over what gets banned (New York Times) Anger on social media (27:00) We want to hear from you Please send us your comments, suggested topics, and questions for future episodes: Email: hello@all-turtles.com Twitter: @allturtlesco with hashtag #askAT For more from All Turtles, follow us on Twitter, and subscribe to our newsletter on our website.
