Summary: Digg was the earliest high flying startup in early social media. But then, other startups started to steal the limelight. Digg tried to keep up by launching Digg version 4. And… users hate it. Many people feel that the reason Reddit is Reddit today is because the Digg community fled their en-masse. Digg Version 4 has become legendary as a redesign so disruptive it can kill a company. So, what’s the real story? Today, we talk to Will Larson, who was a young engineer working on the launch of Digg version
