Summary: The Times has been in a fight for its place in this world. And it’s been through the most ambitious change in its long history. Their plan was radical: at a time when competitors were giving away the news for free, they built a global subscriber business. Offering the world journalism that was worth paying for. And a stream of services and content to make it the indispensable companion to modern living. A tall order for a 167-year-old paper product. But just crazy enough to work.
