Summary: Alan Heymann is President of Blue Drop and the Chief Marketing Officer of DC Water. Blue Drop is the non profit arm of DC Water. Alan led the team that conceived, planned and launched Blue Drop in November 2016. At DC Water, Alan lead the utility’s effort to expand its revenue base by marketing products and services to new customers. Earlier in his career, Alan was a television reporter, producer and anchor in this native Illinois. He was previously Vice President of Communications for a large global advocacy organization and also served as Chief of External Affairs for DC Water, from 2010-2013.<br> <br> Top Takeaways:<br> <br> Water utilities may not be competing for market share but they are competing for mind share, the attention spans of our customers.<br> It's important now more than ever to create leadership training for the next generation of emerging leaders.<br> How we as communicators, both inside and outside of the utility, can work together to duplicate products, not efforts.<br> <br> Book:<br> <br> That's What She Said: What Men Need to Know (and Women Need to Tell Them) About Working Together by Joanne Lipman<br> <br> Sponsors: <br> <br> Audible is offering our listeners a free audiobook with a 30-day trial membership. Just go to audibletrial.com/waterinreallife and browse the unmatched selection of audio programs – download a title free and start listening.<br> <br> Rocketbook Smart Notebook: Our friend Ryan Beltran got us hooked. It instantly connects and stores all your notes, ideas and doodles in the cloud with a free smart notebook app. Get 10% off your order of the Rocketbook Smart Notebook using the code: FromtheFuture<br> <br> <br> <br> Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher. This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.<br> <br> Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast <br> <br> If you know someone you think would benefit, please spread the word by using the share buttons on this page.<br> <br> Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”<br> Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”<br>
