Summary: You have an ingenious gadget that you want to get into the market. So you slave over every last product detail and make sure you’ve dotted all the i’s and crossed all the t’s before the big roll-out, right? Wrong! Listen up as I tell you the only steps you should be taking to get your product off to a great start, how you price it, and what not to waste your money on! Plus I’ll answer more voicemails about the importance of self-doubt, when to spend your start-up money, and how to fire a family member. Follow Business Unusual with Barbara Corcoran on iHeartRadio, or subscribe wherever you listen to podcasts. Got a business question you want to ask Barbara? Tweet her @BarbaraCorcoran and she may just address it in a future show!
